October 12, Monday, LVMH Group Watch Department Head and TAG Heuer CEO Jean-Claude Biver appeared CNBC. He said in an interview program, the traditional model of the Swiss luxury watch industry and products are to achieve a historic overflight, to win back customers from Apple and other competitors. November 9 this year, TAG Heuer will launch the Android powered smart watch –TAG HEUER CONNECTED, priced at $ 1,800.
“Apple Watch how successful? We do not know initially expected sales volume of 1,000 million to 2,000 spindles, later reportedly sold only five million. But anyway, or will not watchmakers watchmaking genius, but can be sold 5000000 watch out, be regarded as astonishing phenomenal performance. “Jean-Claude Biver said that as with any traditional areas into new things, Apple is a strong competitor. “There is a traditional Swiss watchmaking industry affected? Of course, is a strong competitor even great, in my opinion is like a tsunami, especially for $ 200 to $ 2,000 price range product.”
This year, Apple introduced the Apple Watch 18K gold luxury models, priced at 10,000 to $ 17,000. More importantly, Apple with Hermes released Apple Watch Hermès watches with leather strap which crafted by French luxury design company.
Apple Watch is likely to be in direct competition with the TAG HEUER CONNECTED, in Jean-Claude Biver opinion, “If the price of more than $ 2,000, the actual sales will face difficulties. Such products are not eternal spread, which means that it will become obsolete. Who willing to spend 10,000 to $ 20,000 to buy a smart watch will be obsolete after five or ten years? ”